“The MyMovez project is inspired by the power of youth’s social environment. Fifteen years of research into young people’s consumer behavior have shown me the importance of the social system. Parents, peers, teachers, and the media together influence what young people like, what they do, what they eat and drink. I am convinced that media campaigns aiming to stimulate a healthier lifestyle should use that social system.”
“The goal of the MyMovez project is to understand youth’s social system and use it to improve health campaigns. We have brought together a team of excellent and enthusiastic researchers that will find out how we can help the significant others in young people’s lives to stimulate a healthier lifestyle.”
Moniek Buijzen (PhD, University of Amsterdam, 2003) is principal investigator of the MyMoves project. She is professor and chair of Communication Science at the Radboud University Nijmegen.
Moniek’s research focuses on youth as (media) consumers. She is initiator of the Positive Communication Research movement and co-founder of Bitescience.com, an online portal to international research on young consumers. She highly values academic social responsibility, always trying to bridge the academy-society divide.
She has written 75+ publications and received several awards from national and international scientific associations. Moreover, she has received several prestigious grants from The Netherlands Organisation for Scientific Research (NWO) and, recently, from the European Research Council (ERC) to realize the MyMovez project.