Esther Rozendaal

“Being an advisor on the My Moves project gives me the unique chance to join an amazing group of researchers who all pursue one goal: making ‘the good life’ of children even better by creating positive health campaigns that fit their needs, preferences and motivations, while at the same time taking into account the importance of their social environment.”

Esther Rozendaal (PhD., University of Amsterdam, 2011) is advisor on the MyMoves research project. In her work as an Assistant Professor at the department of Communication (Radboud University) she focuses on youth-directed communication and marketing and science communication. Together with Moniek Buijzen she initiated www.bitescience.com., a website presenting academic research knowledge on young people’s media and consumer behavior in bitesize portions. Bitescience is partner of MyMoves and affiliated with the Radboud University.